KripaaPranay is a fashion jewellery brand based out of Mumbai. It is a young, vibrant and a colourful yet a simple label. We wanted to create something, which fits the vibe of the brand. The founder of the brand wanted us to create a monogram as a part of the identity, with the Initials K and P, to form a unit, for the logo. Along with the symbol we also created an extension for the brand identity in the form of a pattern that was used on the thank you cards, note cards for clients and invoice.