Locho House, a desi street food QSR brand, approached us with a vision to expand their business into the competitive market of Ghatkopar Khau Galli. With a desire to highlight their unique offering of authentic Surati dish "Locho" and create a youthful and modern brand image, they sought comprehensive venue and menu branding.
We delved deep into understanding Locho House's brand essence, its roots, and the emotional connection it fosters through its soulful offerings.
Recognising the importance of staying true to its origins, we devised a hyper-local branding concept infused with colloquial phrases and regional nuances to resonate with the community. Emphasising the emotional satisfaction derived from their cuisine, we crafted a brand personality that exuded warmth and authenticity, aligning with the core values of the brand.
We delved deep into understanding Locho House's brand essence, its roots, and the emotional connection it fosters through its soulful offerings.
Recognising the importance of staying true to its origins, we devised a hyper-local branding concept infused with colloquial phrases and regional nuances to resonate with the community. Emphasising the emotional satisfaction derived from their cuisine, we crafted a brand personality that exuded warmth and authenticity, aligning with the core values of the brand.
From logo design to QSR ambiance, every aspect of the brand's visual identity was carefully detailed to reflect its unique personality. The tagline "Warm Soulful Bites" was seamlessly integrated into the logo, conveying the essence of Locho House's offerings. The menu underwent a complete overhaul, featuring quirky category titles and a playful mix of English and colloquial language to evoke a sense of fun and familiarity. Custom illustrations, blending modern doodle art with abstract elements, adorned the walls and menu, adding a touch of whimsy to the brand's communication. Notably, the "Anatomy of a Locho" custom created for the main entrance wall of the QSR, not only educated customers about the dish but also sparked conversations with its quirky copy.
The revamped branding not only elevated Locho House's physical presence but also set them apart in a competitive food landscape dominated by popular outlets. The vibrant ambiance and quirky menu garnered praise from visitors and garnered attention on social media, with food bloggers lauding both the cuisine and the brand's unique ambience and mood. By staying true to its roots while embracing modernity, Locho House successfully carved a niche for itself in Mumbai's bustling food scene.
The revamped branding not only elevated Locho House's physical presence but also set them apart in a competitive food landscape dominated by popular outlets. The vibrant ambiance and quirky menu garnered praise from visitors and garnered attention on social media, with food bloggers lauding both the cuisine and the brand's unique ambience and mood. By staying true to its roots while embracing modernity, Locho House successfully carved a niche for itself in Mumbai's bustling food scene.
This project exemplified the power of thoughtful branding in capturing the essence of a brand and resonating with its target audience. By infusing regional charm and emotional appeal into every aspect of the venue and menu branding, we helped Locho House create a distinct identity that not only showcased its unique offerings but also fostered a strong connection with customers.
As Locho House continues to expand its presence, its vibrant brand identity serves as a beacon of authenticity and warmth in Mumbai's culinary landscape.
